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Work & business in vietnam: What foreigners should understand first

A practical overview of work and business in Vietnam, helping foreigners understand workplace culture, communication, and common expectations.

Doing business in Vietnam requires more than technical skills. A practical guide to work culture, hierarchy, relationships, and communication for foreigners.

Business in Vietnam
Business Series

Work & Business in Vietnam:
What Foreigners Should Understand

Working or doing business in Vietnam can be both rewarding and challenging for foreigners. Many people arrive with expectations shaped by their home countries, only to discover that daily work practices, communication styles, and decision-making processes operate differently.

This article provides a general explanation of how work and business life in Vietnam function, helping foreigners build realistic expectations before getting involved.

1. Work Culture Is Relationship-Oriented

In Vietnam, work culture places strong emphasis on relationships. Professional interactions often extend beyond formal job descriptions or meeting agendas. Trust is built gradually through regular contact, shared experiences (like coffee or meals), and personal connections.

This relationship-based approach influences how teams collaborate, how decisions are made, and how problems are resolved. For foreigners, investing time in building genuine relationships is often just as important as demonstrating technical competence.

2. Hierarchy and Decision-Making

Vietnamese workplaces tend to have clearer hierarchies than those in many Western countries. Respect for seniority, age, and position plays a significant role in daily interactions.

Decisions are often made at higher levels, and lower-level employees may hesitate to challenge authority openly. This does not necessarily indicate a lack of initiative; rather, it reflects a cultural preference for order, respect, and maintaining harmony within the organization.

3. Communication in the Workplace

Communication in Vietnamese work environments is generally indirect. Feedback may be delivered subtly, and disagreement is often expressed cautiously to avoid causing public embarrassment ("losing face"). Open confrontation is usually avoided, especially in group settings.

Tip: Foreigners who communicate clearly but respectfully — while paying careful attention to tone and context — tend to navigate workplace interactions more smoothly than those who are overly direct or aggressive.

4. Time, Deadlines, and Flexibility

Work schedules in Vietnam can feel flexible compared to rigid Western systems. While deadlines are important, they may sometimes be adjusted based on practical circumstances such as workload, relationship priorities, or unexpected changes.

Adaptability is often valued over strict adherence to original plans. For foreigners, understanding this flexibility helps reduce frustration and improves collaboration with local teams.

5. Business Environment and Expectations

Vietnam’s business environment is dynamic and rapidly evolving. Foreign businesses and professionals operate alongside local companies with diverse management styles.

Navigating Complexity

Newcomers may find that:

  • Regulations and procedures can be complex.
  • Administrative processes may require patience.
  • Local insight is crucial for smooth operations.

Patience and a willingness to learn gradually are key to navigating business operations effectively.

6. Contracts and Agreements

Contracts are legally important in Vietnam, but personal trust often plays an equally strong role. Written agreements may not cover every practical detail, and misunderstandings can arise if expectations are not clearly discussed beforehand.

Clarifying responsibilities verbally and maintaining open communication helps prevent issues later. Foreigners are encouraged to seek professional advice when entering into significant legal or financial agreements.

7. Adapting to Work Life

Successful adaptation does not require abandoning one’s professional standards. It requires understanding how those standards interact with local practices. Foreigners who adapt well often:

  • Observe workplace dynamics before trying to make major changes.
  • Build trust gradually through small interactions.
  • Communicate expectations clearly and respectfully.
  • Remain flexible while staying consistent.

Final Thoughts

Work and business life in Vietnam are shaped by culture, relationships, and rapid economic change. There is no single formula for success. Understanding how work environments function is the first step toward working more effectively and comfortably in Vietnam.


Vietnam Explained

This article is part of the "Work & Business" series, offering general explanations for foreigners.

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